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Building A Creative and Meaningful Business with Gretchen Jones

Sold out
Saturday, October 20, 2018, 2-5 PM 
The Line Hotel
3515 Wilshire Blvd. Los Angeles, CA 90010

Want to build your audience in a way that feels true to you and your values? In this workshop taught by award-winning designer, sustainability advocate and fashion MBA Gretchen Jones, you’ll learn how to build a strong audience through activating both qualitative and quantitative information within your creative business. 

No matter how large or small your business is, this workshop will give you the opportunity to get even more active and engaged. You will learn methods for embracing and unveiling what really matters to you, and how doubling down on your values can improve bottom lines. Gretchen will also discuss what customers really want from messaging and product and, through it all, how to become a better leader.

  • Gretchen Jones is an award-winning fashion director—including season 8 of Project Runway and being inducted into GenArt's 'Fresh Faces in Fashion.' She is also a recent MBA graduate from the London College of Fashion and a noted speaker on sustainability, creativity, and design, presenting at prestigious forums including SxSW. She now works with entrepreneurs and business leaders of all kinds, consulting with clients from Charlotte Stone to Converse, The Palatines to REI. Her writing, ideas, and work have been featured in The Business of Fashion, WWD, The New York Times, Refinery29, and many others.

    We left Gretchen's workshop beaming, inspired, fired up, full of hope, and ready to take action --- @fruitsuper

    Gretchen Jones is the business Doula. I felt more invigorated and inspired than I have in a long time to really look at my business practice/ethos head-on and make some shifts to drop into my authenticity as a creator and entrepreneur.  I think she did an incredible job translating and highlighting the themes that were acting as boundaries and obstacles for me (from both what I had written and spoken). It’s been a few months since our conversation and I am still digesting, processing, and working with the material in a potent way that feels nourishing and growth oriented. – Amelia Davis, Two Hands Full

  • You’ll receive a 15% discount at the Poketo shop in the lobby as well as all future workshops. 

  • Please arrive 15 minutes early and check in at the Poketo store inside The Line Hotel. Valet parking is available at the hotel at a reduced rate of $12 for workshop attendees. Otherwise, there is offsite street parking available nearby.

  • If you are no longer able to attend, we are able to provide online store credit only if the cancellation is made more than two weeks prior to the course date. Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email

  • Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email

    In need of a little post-workshop R&R? Book a room online at with code: POK3515 and receive a very special Friends and Family rate from Poketo.