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Making Your Brand Digitally Cohesive with Eva Goicochea

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You’ve probably heard that whether you’re a freelance creative, a new start-up, or on your way to Fortune 500, having a defined brand is one of the most important pillars to build your business on. But how do you identify your brand?

This course will take you through a step-by-step guide to creating your own brand book and identifying your brand’s visual style. Using examples from Tinker Watches, egº studio, and a fictional brick-and-mortar you’ll be able to apply these concepts to a variety of businesses at any level.

- What it means to identify your brand and why it’s important
- A step-by-step video outlining how to build your brand book
- Access to Digitally Cohesive—an exclusive online resource guide to defining your brand
- Comprehensive Resources List Eva uses daily
- Additional recommended readings

Eva Goicochea is a digital content creator, web designer and brand strategist based in New York. She has worked on the agency side for clients including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR and on the marketing teams at Josie Maran Cosmetics and Siren Studios. Most recently, she ran social media, culture, and talent at Everlane.  As a content creator, strategist and web designer she’s worked with Scoutmob, Virgin Atlantic, Vrai & Oro, Herschel Supply Co., Shinola, Hatchery, Simone LeBlanc, This is Ground, The Common Knowledge, Lo & Sons, Modernism Week, Prospector Co, Daniel Wellington, and Lou & Grey, Reva, among others. She’s the co-founder of Tinker Watches and Maude.

The Line Hotel
3515 Wilshire Blvd. Los Angeles, CA 90010
(213) 381-7411

*Please arrive 15 minutes early and check in at the Poketo store inside The Line Hotel. Valet parking is available at the hotel at a reduced rate of $12 for workshop attendees. Otherwise, there is offsite street parking available nearby.

Light snacks and alcoholic punch from Spirit Guild will be served.

In need of a little post-workshop R&R? Book a room online at with code: POK3515 and receive a very special Friends and Family rate from Poketo. Some exclusions may apply.

If you are no longer able to attend, we are able to provide online store credit only if the cancellation is made more than one week prior to the course date. Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email