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Color Theory Workshop with Adi Goodrich

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  • Saturday, July 14,  2 PM- 5 PM
    The Line Hotel
    3515 Wilshire Blvd. Los Angeles, CA 90010

    Award-winning set designer, art director, and photographer Adi Goodrich is returning for her third Poketo workshop, this time, teaching an introduction to Color at Poketo for the first time.

    Everyone loves colors, but color can be tricky, especially in working on a design project or choosing colors for a client. In this workshop, Adi will be discussing how she uses color in her own Set Design work. She'll be giving color choosing tips, sharing what tools she uses on jobs and will be teaching students an introduction to the elements of color.

    Each participant in the class will be making a Verner Panton inspired Wall Hanging that they will hand paint themselves based on the newfound color knowledge they have learned. Students will leave feeling more confident in looking and thinking about color in their own work and life. This workshop is for the designer who wants to delve deeper into the history and theory of color.

  • Please arrive 15 minutes early and check in at the Poketo store inside The Line Hotel. Valet parking is available at the hotel at a reduced rate of $12 for workshop attendees. Otherwise, there is offsite street parking available nearby.

    In need of a little post-workshop R&R? Book a room online at with code: POK3515and receive a very special Friends and Family rate from Poketo. If you are no longer able to attend, we are able to provide online store credit only if the cancellation is made more than two weeks prior to the course date. Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email

  • Adi Goodrich is one half of Sing-Sing in Chinatown, LA. When two heads are better than one, Adi and Sean Pecknold collaborate on commercial and editorial photography, commercial directing, films and animations, as well as children's books. She is a recipient of the ADC Young Gun award and received the Presidential Merit Scholarship at The School of the Art Institute of Chicago. Her clients include Target, Google, Wired Magazine, Paper Magazine, Sony, Facebook, Toms, Apple, as well as music videos for Ok Go, Little Dragon and others. You can find Adi lecturing, curating and giving workshops at various universities and institutions including: Vivid Sydney, OFFF, Purdue University, California State University Long Beach, California Art Center College of Design, School of the Art Institute of Chicago, Poketo, Apple Media Arts Lab, Portland State University, Space 1520, and Co-Prosperity Sphere.