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The Color of Catalina Estrada

Meet Poketo for Target artist Catalina Estrada, Colombian artist living in Barcelona. Her work is vibrant, intense– no matter of the application, be it textiles, products, or print media, you can’t help but be drawn to the fascinating worlds and characters that Cati creates–each illustration bursts with nature and energy. She was kind enough to take some time out of her busy schedule to chat with Poketo; let’s find out more about her!

What elements of Latin-American folklore appear in your work the most?

I would say that more than a particular element its the intensity of colors I use in my illustration and the extensive use of tropical vegetation and animal.

You are originally from Colombia. Why did you decide to move to Barcelona?

Initially I went to Barcelona only for a few month to attend to a short course on arts, and that was almost eleven years ago…

The artist at work on her terrace

What do you love about Barcelona? Are there any good spots for sketching besides your studio?

Well, I live in Barcelona’s city center. The bad side of it is that there are many tourists, but I really love the fact that most of the things I need are within walking distance, mostly through pedestrian streets. So while Barcelona has this sort of coziness of a small town, there are plenty of things going on there. I wish I could do more sketching, but mostly I’m in front of the computer. We just moved to a new place with a terrace, so the few times I draw by hand, its on my terrace.

Are the characters in your work extensions of yourself?

I guess they must be in some way, people have told me so, though I’m not entirely convinced.

What would you be doing if you weren’t an artist?

Dancer, singer, cook and right now, I would also add gardener.

Your husband is an amazing photographer and artist. Have you collaborated on projects together?

Yes, we did an exhibition together called ‘Backyard’, we have collaborated to make prints for clothes…. and in the everyday life he helps me a lot with all my projects. There’s no way I could have made it this far without him. He´s the best thing that has ever happened to me, he’s the love of my life ;-)

A collaborative piece between Catalina and photographer husband, Pancho Tolchinsky

Thanks to Catalina! You can check out her nature-infused Poketo for Target checkbook here.
More from Catalina Estrada at

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