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Shaping Making Living & Selling the California Lifestyle

LACMA’s “California Design, 1930-1965″ is part of the Pacific Standard Time, a collaboration of museums and galleries across Southern California coming together to celebrate the birth of the L.A. art scene. There are 46 exhibitions all over Southern California, this one at LACMA showcases designers, architects, architecture, and everyday objects that shaped the California aesthetic that is so prevalent today.

The exhibition is divided into four categories: shaping, making, living and selling. The Selling of the California Dream- its grandness and optimism- was the most interesting to me. The California lifestyle was represented in the design of furniture, clothes, publications, toys for kids, and more- Not much different than it is today. Quoting photographer Julius Shulman, “Good design is seldom accepted, it has to be sold”.

California played a key role in defense and aerospace during WWII. Breakthroughs in fiberglass, molded plywood, and other materials were key to modernism, post-war. These materials for the first time were being used inexpensively for the home and lifestyle products.


Art & Architecture, 1946.

The Barbie Dream House, propogating the California dream at a young age.

These wooden blocks intended for kids back then, reminds me of the Balancing Blocks for the kid in us now.

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