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Poketo People: Sarah Schroeder

At Poketo, it’s the people around us that help keep it real. Inspired by their great vibe, this series puts the spotlight squarely on them, their aspirations and their brushes with the Poketo world. It’s also a great way to keep in touch, don’t you think? Yeah, we thought so too!


Spotted on the way to an art show: Sarah with a bag from our Target collection!

Sarah is the West Coast alumni director for Columbia College Chicago. On top of that, she has a passion for shopping which she has turned into a personal shopping business (dream job, anyone?)

She’s married with one dog and lives in the Arts District of Downtown LA. “I have the biggest crush ever on this amazing city – I’ve found myself, many times, telling people that Los Angeles is the greatest city in the world and I totally mean it,” says Sarah. Hear, hear!

Hi, Sarah. Let’s start at the juiciest question. How did you get into the world of personal shopping?
I just jumped right in! I was looking for a fun project and fashion is something I’m definitely passionate about. I did some research and thought that starting a personal shopping business would be fun and
exciting, so I launched Soignee.

What does Soignee mean?
Soignee is French. It means:
1. Showing sophisticated elegance; fashionable
2. Well groomed; polished

I kind of love it.

Have there been any awesome clients you’ve done personal shopping for?
One of my favorite Soignee clients came to me early on. I knew this musician who was getting ready to launch a brand new website and she needed a series of outfits for a photo shoot. She wanted me to pull these looks from her own closet instead of going out and dropping gobs of money on a whole new wardrobe – completely understandable.

In the process, she also wanted me to edit her closet, which is one of my absolute favorite projects. (Cleaning out someone’s wardrobe is a cathartic experience – love it!) While several items went to Goodwill, we were able to pull together 5 fantastic looks that really expressed her style as a musician. We were able to do this with only purchasing a couple of items too, so it saved her a lot of money.

Good for her! If you had to take someone to LA in the search for the perfect fashion find, where would you take them?
The sample sales, of course! I absolutely LOVE a bargain, but it’s got to be a quality bargain, so sample sales are an ideal shopping excursion for me. They happen year round too, so you can always find a great deal on designers. A recent fave was the Rachel Pally sample sale. The fabric she uses is to die for and I stocked up.

We love bumping into you and seeing you wear some Poketo finds. How did you first find out about Poketo?
Simple. You guys are my neighbors! When the Barker Block lofts first opened, there were so few people living here and we all knew each other. Ted and Angie were a couple of the first people I met in DTLA and I fell in love with the Poketo. It’s been so fun to see them grow as a company (and as a couple with their marriage and the adoption of Nori!) I love how Poketo has expanded their brand with their line for Target and getting more into fashion and accessories.

Very cool. We always see you with different Poketo goodies. Which ones are your favorites?
I love the sunburst tunic. It’s very cool and versatile. I wore it as a swimsuit cover up this summer, but will wear it over a turtleneck as it gets colder. I get tons of compliments on that top!

I’m also a little obsessed with your Chloe satchel that I have in licorice. I cannot get over how soft it is. I’m a bit of a leather snob, and I’m telling you – you cannot tell this bag is faux!

The rope knot bracelet is amazing and right now I’m really eyeing the cream-colored upcycled leather tote.

Thanks, Sarah!

Find more of Sarah at Soignee LA and Facebook.

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