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Last Call for Branding 101 with Satsuki Shibuya!

Time is ticking, and the Branding 101 Workshop with Satsuki Shibuya is just around the corner. Learn how to bring unity and authenticity to your brand with Satsuki, a multi-disciplinary creative who has had many opportunities to work with popular brands such as J.Crew and Steven Alan.

If you haven’t signed up already, you’re in luck! Due to popular demand, we added a few more seats, so make sure and sign up now!

Branding 101 with Satsuki Shibuya
Date: 
Sunday, September 8, 2013
Time:
2-5pm
Location: 
Poketo Store
820 E 3rd St
Los Angeles, CA 90013

To give you a glimpse into the mind of Satsuki, we had the chance to speak with her and her past experiences.

1. When did you realize how important branding was?
It was when my father’s good friend shared with my father what it was that I did for work!

It’s funny as I think prior to their conversation, my father wasn’t quite sure what I meant when I said “work,” but when his friend found my website, ventured off to other places that I poked around on the web and connected the dots, he not only figured out what I did, but was able to understand the essence behind who and what I stood for as a creative. My dad said that their conversation was like a lightbulb turning on!

I believe that authentic branding creates dimensionality and, in the case of my father’s friend, allowed for complete understanding both visually and emotionally that otherwise would have not been possible if all the pieces were not cohesive.


2. You’ve had the opportunity to work with esteemed brands like Steven Alan and J.Crew. What was that like?
It was wonderful being able to work with both companies as I naturally gravitated towards them aesthetically. I make it a point to only work with brands that I feel aligned to, not only visually, but as a whole and whose philosophies that I connect with.

They granted complete freedom to curate, which I truly appreciated, and allowed for a spirited collaboration to come forth.

3. Earlier this year, you spoke at the TYPO International Design Talks. What was that like? What did you speak about?
It was an incredible experience! Both terrifying and exhilarating at the same time. As it was my first time being invited to a large conference, I was excited and honored, but wasn’t sure if I would be able to make it as I had been (and still am) dealing with health issues that make it difficult to drive or travel. Thanks to my wonderful and supportive husband, I was able to attend and connect with such wonderful creatives. The energy was exciting and every person I had the opportunity to meet was just as amazing as the next.

At first, it was suggested that perhaps I could talk about social media and business, but deep down I knew what I wanted to share and decided to talk about “The Road Not Taken” (from the title of Robert Frost’s famous poem). It covered ideas, thoughts and lessons that leered more at not being better, but just taking more time to truly live life each moment, listening to one’s intuition, making time to explore and play, and running at one’s own pace.

Although I did enjoy sharing what I’ve had the opportunity to learn, the best part was being able to speak to participants individually afterwards and hear their experiences and thoughts about what they had been going through. Although it was a tough trip physically, I would do it again in a heart beat!

4. You’ve worked with varying forms of of art–sewing, graphic designing, singing, drawing… Where do you get your inspiration from?
Although I’ve always found inspiration in the everyday—i.e. conversations, quiet moments, the smell of spring, the crackling of leaves under the feet—lately more conceptual ideas like why a photographer decided to shoot a particular scene or the energies surrounding a creator when making a particular object seem to be capturing my attention. Heart, spirit and energy are at my inspiration focal point.

5. As a child, what were some of your aspirations?
For as long as I can remember, I would always say to my mother, “I want to have a job that I love and makes a difference,” and I am still continuing my journey till this day.

Branding 101 with Satsuki Shibuya
Date: 
Sunday, September 8, 2013
Time:
2-5pm
Location: 
Poketo Store
820 E 3rd St
Los Angeles, CA 90013

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