Last month, when we were traveling in Asia, we suddenly found ourselves with no cash. After a bit of panic, we called American Express who provided the best service you would imagine possible. We felt like we were in an American Express commercial. I promise, I’m not getting paid by Amex to say this. I just find that excellent customer service is hard to come by nowadays.
Apart from the service, what I really appreciate about Amex is their marketing campaigns. I actually make a point of watching their commercials because they are… just really well done, almost artful, entertaining and moving even.
I just watched a new one that I wanted to share. What look like frowns on inanimate objects turn to smiles. The beauty is found in the simplicity.
This one with Diane Von Furstenberg is one of my favorite commercials of all time. The music and cinematography is wonderful. Directed by Bennett Miller, director of Capote.
And of course, featuring Rober Di Niro, directed by Martin Scorsese.
And this hilarious one with Tina Fey and Martin Scorsese.