Hong Kong recently opened the first ever art mall, K11. Located in the heart of Hong Kong’s food district–Tsim Sha Tsui, K11 will be the first of its kind to combine the philosophies of art, people, and nature in a commercial mall. The mastermind behind this gigantic undertaking ($3 billion dollars worth), is Adrien Cheng, the Executive Director of New World Department Stores. With this mall, Cheng hopes to successfully combine the concepts of an art gallery with a shopping mall so that K11 can instill art into the shopping experience. The art displayed throughout the mall will be a chance for up and coming Hong Kong artists to showcase their talent. Roughly 2.6 million dollars worth of art has currently been acquired into the mall’s permanent collection.
The concept is intriguing, but I’m a little skeptical at how K11 will manage to make art equal or take precedence to the shopping experience. Something tells me that it can be very easy to make it a cheesy hotel lobby vibe, but the art they’ve chosen for the mall is good, and not something you’d find manufactured at a Pottery Barn.
I imagine K11 will attract lots of people who are as curious as I am about the overall vibe of the place, which is always a good thing for the arts, but it is a high-end mall with high-end stores to match like Miss Sixty, Y-3, Longchamp, and Paul & Joe.