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Through the Viewfinder with Photographer Myleen Hollero

It is safe to say that our dear friend Myleen Hollero has talent in spades. If you’ve seen the Poketo for Target hangtags and in-store signage, you have seen that picture of us. Myleen is the photographer behind our press photographs for Poketo for Target and we were so pleased with how they turned out! We sprinkled a couple outtakes from our photoshoot in this post, along with her other work and an interview.

Three words to describe your photography?
Sentimental. Rhythmic. Mushy.

How do you know you got THE shot?
I get this feeling. A sense of heightened perception…I like it. It feels good.

Do you prefer to shoot people or places?
That’s tough. I guess I am slightly partial to people…but I love capturing spaces. The approach to either is always the same for me – I want to capture it or them before it all disappears.

What are your thoughts on spontaneity vs control?
It’s best when somehow the two end up working together in some way–controlled spontaneity.

During our photoshoot, you said we smile with our eyes. What do you mean? How do you capture the essence of the subjects in your photography?
You and Angie have that inner goodness! It just comes out in your eyes somehow…I don’t know. I sound crazy. In the end, I look hard and think about how i’d like to remember them, capture our moments together and see what comes of it.

Does your photography reflect who you are?
I like to think so…it’s very personal for me–it chronicles my time here and the people and places I have been lucky enough to have met. I’m attached.

More of Myleen’s photography at

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