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Leif Parsons Blabs

Leif Parsons is a Brooklyn based artist and illustrator known for his intelligent, idea-driven images. You might have seen his work in New York Times, Dwell, McSweeneys, and countless others. We became acquainted with Leif in 2006 when he illustrated an article about Poketo in Rob Walker’s NY Times column, Consumed. Since then, Leif has created wallet and tee shirt designs for us, and we were stoked to have him on board the Poketo for Target collection.

We asked Leif some questions, of course he responded in the best way he knows how.

Leif Parsons’ Poketo for Target design is available in Target stores nationwide.

More of Leif’s work and blog at

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