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Eva Goicochea’s Guide to Stockholm

By Angie Myung

Eva Goicochea is a digital content creator, web designer, and brand strategist based in New York. She’s also the co-founder of Tinker Watches and Maude. Eva has even taught Brand and Marketing Workshops with Poketo for the last couple of years.

Upon our launching the new backpacks by Sandqvist from Stockholm, we decided to ask Eva for her recommendations on must-do’s in her favorite city, Stockholm.

Eva says, “Stockholm is one of my favorite cities for many reasons, but the Swedish work/life sensibility — being diligent but always pausing for fika — is very much my speed. The city also is a harmonious mix of cultural institutions, plenty of interesting shops, cafes, and nature. It’s really beautiful.”

Here are her top picks for Stockholm.


Miss Clara Hotel
Miss Clara Hotel

Charming and historic, this hotel, built in 1910, is in the heart of Norrmalm.
Sveavägen 48, 111 34 Stockholm, Sweden

Nobis Hotel
Nobis Hotel

A gorgeous and expansive labyrinthine hotel with an interior atrium that feels like a castle reimagined. Don’t miss the Gold Bar for a drink.
Norrmalmstorg 2-4, 111 86 Stockholm, Sweden

Bageri Petrus
The city’s best Kardemummabullar (cardamom buns)

Punk Royale Cafe
A cannot-miss. This tasting menu is one of the most delicious meals I’ve ever had in my life.

Swedish Brewing Company
This pint-sized bar is raucous and fun with plenty of good brews. Say hello to my dear friend Viggo, the owner, should you pop in.

Urban Deli
Urban Deli
With a few locations around the city, Urban Deli is a perfect place to see and taste the various foods of Sweden in one place.

Drop Coffee
The city’s most well-known coffee roaster/shop and around the corner from Bageri Petrus.
Wollmar Yxkullsgatan 10, 118 50 Stockholm, Sweden

Juiceverket Slussen
A cute fresh-pressed juice shop off Götgatan. Try the Coca Mama Sumo! It’s a refreshing tropical treat made with passionfruit and parsley.
Katarinavägen 20, 116 45 Stockholm, Sweden

Part cafe, part shop, Snickarbacken is a must-see in Sweden as it perfectly encapsulates the Swedish love for fika and great design.
111 39 Stockholm, Sweden


Kungliga Biblioteket (Swedish National Library)
Kungliga Biblioteket
This library is one of the most beautiful examples of old meets new architecture. Don’t miss the reading rooms.
Humlegårdsgatan 26, 102 41 Stockholm, Sweden

This museum of photography has some fantastic exhibitions and a chic bar/restaurant where you can take in the view of the water.

Magiska Platser: Djurgården
This is the bridge to Djurgården, the island of museums including the Nordiska (Swedish history) and Vasa (viking ship).
Djurgårdsbron, 115 23 Stockholm, Sweden

Rosendals Trädgård
Rosendals Trädgård
A garden and greenhouse, this is one of my favorite places in Stockholm. Don’t miss their amazing lunch spread with open face toasts and plenty of kanelbullar (cinnamon buns).
Rosendalsvägen 38, 115 21 Stockholm, Sweden

One of the most famous view in the city, this street feels like something out of a fairytale. But while it looks cheerful, this is also home to Mikael Blomqvist, the main character in Stieg Larsson’s Millenium Trilogy (Girl with the Dragon Tattoo) so if that’s your thing, don’t miss the Millennium Tour.
Bellmansgatan 1, 118 20 Stockholm, Sweden

View from the Grand HotelView-from-the-Grand-Hotel

If you go to the Grand Hotel waterfront, you’ll take in a beautiful view of the city: Yachts and swans float along the water and you can see the historic skyline of Gamla Stan (the old town).
Södra Blasieholmshamnen 8, 103 27 Stockholm, Sweden

Sweden’s Train Stations
Sweden’s Train Stations
Since the 1950s, the Swedes have been turning their train stations into mini museums each with their own character. Some of them are the stuff of nightmares and some filled with pops of happy color, but you must see at least a few. There are 90.


Known as an open-air museum and zoo, Skansen is a sprawling village of historical homes and buildings plus home to many animals (monkeys and donkeys in the same place!) and an aquarium.
Djurgårdsslätten 49-51, 115 21 Stockholm, Sweden


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