large editions + low prices × the internet = art for everyone
“As WE see it, there are a lot of people out there who want to sell their art and a lot of people who’d like to buy it. They just have a hard time finding each other. The internet is the perfect place to bring those people together, and we’re exactly the right people to make it happen. We’re passionate about art and the internet at 20×200. We’re really excited about creating a place where almost any art lover can be an art collector.
We introduce two new pieces a week: one photo and one work on paper. Each image is available in three sizes.* The smallest size is reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20×200. (200×20 just didn’t sound as good.) We also offer bigger prints for bolder collectors – medium-sized editions of 20 for $200, and large-sized editions of 2 generally for $2000 (some of the large sized editions will actually be original pieces of art and prices will vary a bit). Every single print is delivered with a certificate of authenticity numbered by the artist.
That’s what we’re all about. Read on for some background on how we got started.
20×200 is a big idea built of a lot of little pieces.
Jen Bekman opened her pocket-sized gallery on the Lower East Side nearly 5 years ago with the mission of supporting emerging artists and collectors, and she’s made a name for herself doing just that. 20×200 takes the mission one step further, making art available for everyone.
On a Sunday night back in January, Jen came up with a formula:
large editions + low prices x the internet = art for everyone
It was the big idea, but she couldn’t make it all add up on her own. All fired up, she managed to convince some of the greatest people ever to help complete the equation.
20×200 has received a lot of attention since Jen first mentioned it in GOOD Magazine back in April. There have been online write-ups and there’s some good old traditional print press too: both STEP and Dwell Magazines have done features on us so far, and there’s more to come.”