Whether you are a small business owner, designer, or blogger, a cohesive online brand is key to success in today’s Internet age. Even as an individual, your online presence is considered a “brand” which can be optimized. If you’re feeling a bit disjointed in the digital space, digital content creator, web designer, and brand strategist Eva Goicochea is here to teach you the ropes of creating a digitally cohesive brand identity. The class will start with a wide-scope audit of your website and social media accounts before diving into the details surrounding how each channel works together to create a digital brand identity that is distinguishable, effective, and reaches your goal audience. Eva will go over the essentials, including copy/content strategy, hierarchy of messaging, visual assets, brand asset placement, strategy for influencer engagement, website structure, and social media management. You’ll leave the class with the skills necessary to excel your brand's online presence - perhaps the most important part of having a successful brand in today's digital age!
Sunday, March 26, 2017, 2pm-5pm
*Please arrive 15 minutes early and check in at the Poketo store inside The Line Hotel. Valet parking is available at the hotel at a reduced rate of $10 for workshop attendees. Otherwise, there is offsite street parking available nearby.
Eva Goicochea is a digital content creator, web designer and brand strategist based in New York. She has worked on the agency side for clients including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR and on the marketing teams at Josie Maran Cosmetics and Siren Studios. Most recently, she ran social media, culture and talent at Everlane. As a content creator, strategist and web designer she’s worked with Scoutmob, Virgin Atlantic, Vrai & Oro, Herschel Supply Co., Shinola, Simone LeBlanc, This is Ground, The Common Knowledge, Lo & Sons, Modernism Week, Prospector Co, Daniel Wellington, and Lou & Grey among others. She’s the co-founder of Tinker Watches and Maude.
If you are no longer able to attend, we are able to provide online store credit only if the cancellation is made more than one week prior to the course date. Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email firstname.lastname@example.org.
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