Lionsgate, Mattel, and AMC have joined forces to bring you Mad Men Barbie Dolls.

For those of you without TV’s, Mad Men is an award-winning drama set in the 1960’s about an advertising agency on Madison Avenue, and the slick, stylish, delectably lecherous men and women who work there. The attention to detail to the fashion, props, and sets in this show is truly remarkable, and now Mattel has made equally detailed, Barbified versions of Don Draper, Roger Sterling, Joan Holloway, and Betty Draper. They are available for a mere $75 at BarbieCollector.com, amctv.com and other retailers in July.

The dolls bear little resemblance to the characters (where did Joan’s curves go?), but in the retro spirit of Mad Men, it looks like the mold of the dolls closely resemble the original 60’s Barbie.

Notably absent from the dolls’ accompanying accessories are the smokes and booze. Mattel markets primarily to kids, after all.

SUPERbrand Surf

SUPERbrand Apparel

Our good friends at SUPERbrand are doing amazing and completely new things for surf culture. Founded in 2008, SUPERbrand stands out from the rest in their unique vision of merging skateboard culture and aesthetic to surfing. Come to think of it, there’s definitely a natural cohesion between the two. We’re so happy to be collaborating with Creative Director and friend, Tony Larson, who was in charge of designing SUPERbrand’s newest and freshest apparel line that is currently previewed on their website.

Pretty rad, right?

Also be on the lookout for future collaborations with Tony Larson and Poketo. We’ll keep this a secret for now, but, it’s part of a bigger project that will be huuuuuge!!

If you can’t afford the clothing sold at Opening Ceremony, you can at least appreciate a cute little nouvelle vague film they’ve made starring old time friends, Jason Schwartzman and Kirsten Dunst. I’ve always really liked Kirsten Dunst, mainly for her understated, cool, fashion sense, and was envious of her porcelain skin. But the chemistry between her and Jason Schwartzman was always enjoyable to watch as well.

This short film, which was set to air tomorrow at the newest store at the Ace Hotel in New York for the Spring 2010 line, is titled Non Plus One and was directed by yet another Coppola. This time, Gia, and Tracy Antonopoulos. Consider it a sneak peak! Or cover your eyes and listen to the laid back tunes of Schwartzman’s band, Coconut Records:

While going through my twitter feeds(@poketo), I saw a tweet from Slate Magazine that said “Surprisingly entertaining animated video about a Scottish sweater company” so I clicked on the link.

It was an animation by the famed Scottish artist, David Shrigley commissioned by a company called Pringle of Scotland. Frankly, I didn’t know anything about this company before seeing the video but I soon found out a lot and I’ll tell you why and how shortly.

The drawing by David Shrigley is so fun and charming, the animation, and music, perfect. The tone of the narration is so funny and light. I laughed out loud multiple times during the animation.

After the watching the video, I needed to find out more about the company, Pringle of Scotland. It wasn’t a simple sweater company as the video hilariously portrayed. It was a really high-end fashion label from Scotland. Their site features a section called ” Ad Film” where you can see Ryan McGinley’s film featuring the artiest of actresses of all, Tilda Swinton. It’s actually a really beautiful film. It brought back memories from 2 years ago when we went to Glasgow to launch the Poketo Glasgow Series.

How smart is their marketing? Commissioning David Shrigley to do a funny and quirky animation in time for the Milan Fashion show is so unexpected. I really admire their vision and confidence in their brand to know that they can produce, on one hand a total avant-garde poetry of a film with Tilda Swinton, and on the other an antithesis to what they’re really about, almost a satirical portrayal of the snootiness of the fashion brand that they are. They are so confident in their brand that they can just have fun with it.

Oh and their clothes… ABSOLUTELY BREATHTAKING!
Next time I’m at Barneys or Neiman Marcus, I’m so dropping major dough on one of those beautiful coats…
uhm…j/k